I need to create 3 different products - a music video, a CD Cover and an advert for a magazine. I will, therefore, need to compile three different questionnaires to get a full understanding of what the public want. The following two questions are inclusive to all questionnaires:
Which age range do you fit into?
- 0-09 / 10-19 / 20-29 / 30-39 / 40-49 / 50+
Gender?
- Male / Female
The following are questions that appeared on my Music Video questionnaire :
Where do you often watch music videos?
- Video Sharing Site / TV / Other (please specify)
Do you tend to watch music videos for the music or for the entertainment value?
- Music / Entertainment / Both
Which genre of music video do you prefer to watch?
- Narrative (Story) / Performance / Amplified (video relates to rhythm) / Disjunctive (random images) / Animated
Which genre of music do you prefer to listen to?
- Rock / Indie / RnB / DnB / Pop / HipHop / Rap / Folk / Other
How often do you find yourself watching music videos (roughly)?
- Less / Once a week / Once every few days / Once every other day / Once a day / 1-2 hours a day / 3-4 hours a day / More
When watching a music video, do you find the majority to be... (circle as many as deemed appropriate)
- Slow / Fast Paced / Complicated / Understandable / Boring
Do you prefer music videos to be slightly humoorous, or serious?
- Humourous / Serious / Both
END
It is important not to drag on with questionnaires as the public may lose interest and therefore put down random answers to get it over with. Due to this fact, I have limited my questionnaire to 9 questions. I believe that I have included a wide range of questions which, when put together, will help me create a good music video as I now have the knowledge of what the public prefer.
For my CD cover questionnaire, I created the following questions:
When shopping for CDs, are you attracted towards the slightly stranger album covers?
- Yes / No / Occasionally
For you, what do you find most appealing about the CD covers?
- Artwork / Font / Innovation (i.e. not just an ordinary CD case, but a booklet etc.)
When looking at a CD cover, do you prefer to have information (artist name, album name, record company etc.) readily available?
- Yes / No / Just the Artist
When buying CDs, do you know exactly what you are looking for when entering the shop?
- Yes / No
Do you tend to buy CDs from known artists, or are you attracted to the cover?
- Known artists / Attracted to the cover
END
From these questions I will now have quite a strong idea as to what the general public look for in an album cover and therefore this will influence how I design and make the album cover for my secondary task.
For my advertisement, I compiled the following questions :
Do you tend to pay attention to adverts in magazines, or do you merely flick through the pages?
- Pay attention / Skip through the pages
Do you feel that you buy an item mainly because you have seen it advertised?
- Yes / No
Do you believe that you are influenced by the advertising market?
- Yes / No / Depends on the product
Are you drawn in to adverts of products that you are aware of (i.e. bands that you have heard of)?
- Yes / No
Do you prefer to be well informed when looking at adverts, or do you prefer the way it has been designed?
- Well informed / Well designed
How much would you expect to pay for a new CD?
- £0-2.99 / £3-6.99 / £7-9.99 / £10+
END
From this questionnaire, I now have the evidence of what makes a good advert. I also have how much the public would expect to pay for a newly released CD and therefore my price will fit into this category.
From the three questionnaires that I have produced and distributed, I am now in a great position to start designing and producing my three products.
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