This pie chart shows whether people are influenced by advertising in magazines. The majority of the public say that they are not influenced by the advertising techniques that companies use. There are more people that feel that they are only influenced depending on whether the product is something relevant to them than there are that feel that they are influenced by any product being advertised. I expected this result due to the fact that people tend to flick past adverts when they are in magazines, unless the advert is particularly eye-catching - which will draw in the reader and cause them to have a quick glimpse at the appealing advert.
Adverts tend to have the price of the product written somewhere on the page. For this reason I have included the question 'How much would you expect to pay for a new CD?' in my questionnaire. The answers I received were what I expected - the majority being within £7-9.99 with a few over £10. I think that the people who voted for £0-2.99 were being slightly optimistic, however this is why we include questionnaires; to get the points of view from a wide variety of people.
From these two questions I have a good idea of what to include on my magazine advert. The majority of people are not influenced by adverts, however I feel that if the advert is eye-catching enough then the reader may well stop to have a look at what the advert is advertising. The price will be within the region of £7-9.99 as this is what people will expect to pay for a newly released CD.
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